On Cue is an entrepreneurial start up focused on making Regina a viable location for independent performing artists to make a sustainable living.

Part of making this happen is shifting perception away from '“audience sits down in theatre and watches performance” as the only way of engaging with an artist or their work. Like any art form, people like engaging with theatre and theatre artists outside of the traditional transaction of performing and viewing.

The Women’s Company is a Regina based independent theatre company that has been operating an online storefront since 2018. They showcase products that are tied to their performances, while also providing support for independent artists and companies to explore their own version of merchandising.

On Cue and The Women’s Company are partnering to extend this support to each of the artists and companies in On Cue’s season. 100% of the profits from any sale of these partner products will go directly back to the companies they support.